The reasons for our success aren't mysterious. We treat ourcustomers with the utmost respect and courtesy. And although wefollow a strict pre-qualification process, we make our customersaware that this process will make their buying experience a betterone and that we want to help them find the home that fits theirneeds and desires, even if that means it's at a competitivecommunity. We consistently follow up through every stage of thebuying process, and well before the prospect considers purchasing ahome from us. We make client satisfaction a top priority. And westay in contact with clients after the sale on the premise that asatisfied buyer is the best source of referrals.

We also provide strong and continuous support for our salesteam. In this challenging market, in which buyers are well educatedregarding market conditions and have high expectations, salespeopleneed someone with whom they can share customers' questions andcomments and who can provide the guidance to make the dealwork.

Anyone who doubts the importance of these principles need only"shop" some large development projects to see how even the smallestinstances of carelessness, indifference or rudeness can dampen theatmosphere of excitement and buzz that is essential to selling,and, conversely, how the sales atmosphere can be enhanced byenthusiasm and a spirit of cooperation.