No less than five signature landmark office properties in Miamiwill have building signage rights available for the first time indecades, according to Cushman & Wakefield. Such invaluablesignificant branding opportunities may prove to be the determiningfactor as to where many large tenants execute leases, the brokeragestates in its latest research report on the Miami officemarket.

The tangible value on naming rights to office buildings isdifficult to pin down lately, with asking rents falling to as lowas $30 per square foot overall but just below $47 per square footin Miami's central business district. Local office brokers saymarquee tenants can work out those details as part of a new largelease for little or nothing beyond the agreed-upon rent.

"For the right building, it can be great to have a signaturetenant taking a big block of space," Bill Cutler, senior vicepresident with Colliers Abood Wood-Fay in Coral Gables, tellsGlobeSt.com. "It puts your building in a different limelight."