The Columbia-based parent company of theJuan Valdez coffee chain is looking to franchise stores acrossNorth America in attempts to expand the brand. Outsideof Colombia it only runs about 27 locations.But so far thecompany-owned units haven't had the best of luck in the US. Itclosed locations in Seattle, Washington DC and one in New York'sTimes Square.The product certainly has brand recognitionhere. Juan Valdez is sold in Walmart and other stores across thecountry. And lots of people probably remember those Juan Valdezcommercials that used to run.But with Starbucks,Dunkin' Donuts and regional chains all over the place, is thereroom for another player with a large footprint?ALSO:Feeling Strong, Chico's Goes for Growth

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