MILWAUKEE-Locally-based brokerage firm Colliers Barry is shedding its Colliers name and joining up with Cassidy Turley, which also officially dropped the Colliers moniker earlier this month. The new local firm, led by James Barry III, will now operate as Cassidy Turley Barry.

On March 1, a number of separate firms formed a single company, Cassidy Turley, including Colliers Turley Martin Tucker, Cassidy & Pinkard Colliers, Colliers ABR, Colliers Pinkard, BT Commercial, BRE Commercial in Southern California and BRE Commercial in Arizona. Mark Burkhart, CEO of Cassidy Turley, tells GlobeSt.com that adding this local firm was a natural fit. “Jim has been a very good friend of mine for a long time, we were founding members of Colliers 25 years ago,” Burkhart says.

Barry’s firm has operated out of Milwaukee for nearly 90 years, specializing in industrial, office, retail and investment brokerage. The firm has sold and leased more than one billion square feet of real estate, and has a large presence in Wisconsin. Barry said in a statement that the move was correct in such an increasingly competitive global marketplace. “We will be able to expand and broaden our service offerings to both investors and users,” he said.

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