BERLIN-There are a number of trends that make up the proverbial silver lining for the hotel industry starting this year, according to an Ernst & Young study released recently at the 2010 International Hotel Investment Forum here. The “Global Hospitality Insights: Top Thoughts for 2010″ report concludes that despite significant changes that the industry has endured over the past two years, the sector is poised for future growth.

According to the report, attitudes toward trends in valuation, financing, tourism and restructuring are slowly turning positive. The first two issues may have the most immediate short-term impact on the sector, said Michael Fishbin, the global leader of the company’s Hospitality & Leisure Practice.

“Accurately determining the value of a hotel property or portfolio remains a challenge to the industry in the wake of the global financial turmoil, but the sector may be nearing the peak of capitalization rate increases. We expect some recovery in underwriting and a rise in transaction activity this year, as investors and sellers come to a consensus around value,” Fishbin said.

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