Colaianni, CEO of the company, tells GlobeSt.com that the duodecided that even though many retail chains have cut back onstores, they hope to open 19 Wonder stores in five years and up to120 stores nationwide. There are a few reasons why they think astore catering to children ages 0-7, selling items such asclothing, strollers, diapers and toys, will stand up to thecompetition. "It was our thinking that in down times people willstill spend money on children's needs," Colaianni says. "Also, ifyou look at the statistics, live birth rates were up 1.2% each yearin 2006, 07, and 08. The potential customer base is growing at arapid rate."

Sears Holdings is sub-leasing the property for the first store,and Colaianni says this is another reason why launching a big-boxis a good idea today. "It's a great opportunity to recycle theseproperties, there are quite a number of big boxers standing emptyin good demographic areas," he says.

The new store will carry products to older children up to 7 to 8years old, and will be designed to be attractive to adults,Colaianni says. "The design will be more tasteful than just primarycolors," he says. "We want to speak to the parent and make this agood experience." The store will include a healthy restaurant andcoffee shop, as well as activities for children to allow mom or dadto finish shopping room. The rooms can be rented for anyconceivable party, and the park will roll along with21,000-square-feet of activity space.