Gottschalks, the West Coast department-store chainthat went bankrupt and liquidated last year, isgetting reborn. Joe Levy, a former CEO, is launching Gottschalk by Joe Levy, and plans to gointo at least three of the 58 locations that were liquidated lastyear.So far, the new concept is close to inking on deal in Clovis,CA, and it's also considering former Gottschalks locations in thetowns of Auburn and Oakhurst. If a deal is reached, the Clovisstore will go into Land Value Management's SierraVista Mall.Levy says he would like to open 10 to 15 stores in formerwell-performing Gottschalks locations. Financing details for thenew venture are sketchy in media reports.Some observers think thatLevyis a "madman" for launching such a concept. For ourpart, we don't think that Gottschalk by Joe Levy is a name thatwill drive throngs of shoppers into stores. (The "s" was left outof the name, by the way, for legal reasons.)Will this conceptactually work? Or maybe more importantly, are landlords desperateenough to fill vacancies to try something like this out?