IRVINE, CA-Real estate auction firm, REDC, has relaunched a newAuction.com. Chairman Robert Friedman calls the newly-designedwebsite a “game changer for the company and the industry.”
Friedman points out that “The new Auction.com is the result ofnearly a year of analysis and programming.” According to a preparedstatement, the new Auction.com makes it easier for home buyers andinvestors to browse, find and save properties.
“We developed a site that will continue to support our growthinto new sales channels while maintaining our dominant position inreal estate auctions,” Friedman says. From an operationalstandpoint, more “back-end firepower” has been added to handle thegreatly increased number of online auctions being run forforeclosed homes, commercial real estate properties, landperforming and non-performing notes and REDC’s new aviation auctionthat it conducting with the Experimental Aircraft Association,according to the statement.
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