JACKSONVILLE, FL-Hotel Equities, a hotel management, developmentand consulting company based in Atlanta, has landed a 10-yearcontract to manage the 102-room Hampton Inn & Suites inNavarre, Florida, roughly 25 miles east of Pensacola on the GulfCoast.

Located about three miles from the beach, the four-story hotelopened in 2008. Its primary customer base consists of tourists andpeople connected to the military, says Andrew Pace, director of newdevelopment for Hotel Equities. The US Air Force’s Hurlburt Fieldis 10 miles east of Navarre.

Now that Hotel Equities is managing the Hampton Inn & Suitesin Navarre, says Pace, his company will initiate, “a strong revenuemanagement program between sales and electronic marketing. Theformer owner just had one hotel and he wasn’t aware ofsophisticated revenue enhancing techniques,” she says.“We haveHampton Inns in nine states so it is easy for us to maximizeoccupancies and room rates.”