BROWNSVILLE, TX-Buffalo Wings & Rings is moving forward withits plan to expand in the Lone Star State. The chain has signed anew franchisee for the local market and expects to open more than25 locations in Texas within the next 24 months, according to DanDoulen, director of sales for Buffalo Wings & Rings.

|

Buffalo Wings & Rings was named the #1 fastest growingrestaurant chain nationwide by Restaurant Business andranked in the top 500 franchises by Entrepreneur. Itserves Buffalo-style chicken wings, burgers, Greek gyros, wraps,salads and more.

|

A company comprised of Francisco, Juan & Luis GuillermoCordova will own and operate the new Brownville restaurant. TheCordova’s relatives own and operate the Buffalo Wings & Ringsstore in Mission, TX, along the Texas-Mexico border.

|

The Brownsville location is scheduled to open by the end of thisyear (or early 2011 at the latest). It joins eight other Texasrestaurants. Last year alone, the chain opened two locations inMcAllen and one each in the cities of Del Rio, Mission, Round Rockand Weslaco. It has 55 locations nationwide.

|

“Texas is integral to our overall growth strategy,” Doulen tellsGlobeSt. “We have several successful stores in Texas. The state hasthe type of customer that we are looking for: sports fans who wantto be loud and have a good time in a family-friendly atmospherewithout breaking the bank.”

|

The restaurants, which measure between 5,000 and 6,000 squarefeet each, are usually situated in standalone buildings or end-caplocations in larger shopping centers. “We’re looking for sites withgreat visibility and traffic generators such a big-box retailers,”Doulen says.

|

The company’s expansion plan calls for controlled growth inmarkets where the chain has found past successes. Doulen saysBuffalo Wings & Rings is actively looking for sites in SanAntonio, Houston and Brownville and hopes to find franchisees forLaredo and Corpus Christi in the near future. It will continue toexpand in Austin since it already has a presence there, headds.

|

“We think there stretch of Corpus Christi to Laredo couldpotentially support 11 to 12 stores, while San Antonio couldsupport six stores,” Doulen says, adding that the company’sfranchise executives plan to make a trip to Texas in early July toevaluate different markets.

|

As for Dallas/Fort Worth, the chain is currently looking forfranchisees with restaurant experience. “We will eventually be inDFW,” Doulen says, but the company is not focused on expanding intothe Metroplex in the near future.

|

Want to continue reading?
Become a Free ALM Digital Reader.

  • Unlimited access to GlobeSt and other free ALM publications
  • Access to 15 years of GlobeSt archives
  • Your choice of GlobeSt digital newsletters and over 70 others from popular sister publications
  • 1 free article* every 30 days across the ALM subscription network
  • Exclusive discounts on ALM events and publications
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.