NEW YORK CITY-Three years after listings began at m127, thehigh-end condominium project at 127 Madison Ave. has achieved asellout using a method reportedly not seen in Manhattan for atleast two decades: an auction by the property’s developer. Sunday’sauction was held at the Roosevelt Hotel, drew more than 400attendees and sold the remaining six of nine units in less thanhalf an hour, a spokeswoman for Paramount Realty USA, whichconducted the auction on behalf of developer Cardinal Investments,tells GlobeSt.com.

Five two-bedroom apartments sold for prices ranging from $1.23million to $1.42 million. The sixth unit, a three-bedroom duplexpenthouse, sold for slightly more than $2 million after originallybeing priced as high as $3.4 million.

“Sunday’s results are proof that auctions represent a smart wayto market and sell real estate,” says Misha Haghani, one of the twoprincipals at Paramount Realty, in a release. “The trend willcontinue to grow here in Manhattan and elsewhere.”

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Paul Bubny

Paul Bubny is managing editor of Real Estate Forum and GlobeSt.com. He has been reporting on business since 1988 and on commercial real estate since 2007. He is based at ALM Real Estate Media Group's offices in New York City.