SAN DIEGO-When Atlanta-based the Radco Cos. took over as acting developer for the Mark, a 32-story, 244-unit condominium building located directly north of San Diego’s Padres’ Petco Field, not one unit had been sold for almost two years. The company was engaged to renegotiate the senior loan and to take over full development responsibilities from the original sponsor.

The company’s plan was to use an aggressive relaunch of marketing—including advertising, television signage, magazines, a broker/buyer event—community outreach, and a repositioning plan. In doing so, the company was able to sell 79 units, and has since paid off the remaining $35 million construction loan in less than one year.

Want to continue reading?
Become a Free ALM Digital Reader.

Once you are an ALM digital member, you’ll receive:

  • Unlimited access to GlobeSt and other free ALM publications
  • Access to 15 years of GlobeSt archives
  • Your choice of GlobeSt digital newsletters and over 70 others from popular sister publications
  • 1 free article* every 30 days across the ALM subscription network
  • Exclusive discounts on ALM events and publications

*May exclude premium content
Already have an account?


© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.


Join GlobeSt

Don't miss crucial news and insights you need to make informed commercial real estate decisions. Join now!

  • Free unlimited access to's trusted and independent team of experts who provide commercial real estate owners, investors, developers, brokers and finance professionals with comprehensive coverage, analysis and best practices necessary to innovate and build business.
  • Exclusive discounts on ALM and GlobeSt events.
  • Access to other award-winning ALM websites including and

Already have an account? Sign In Now
Join GlobeSt

Copyright © 2024 ALM Global, LLC. All Rights Reserved.