This whole Christmas in July thing shouldn't surprise us anymore, but for some reason it always does when it pops up everyyear. Maybe it's the raging humidity and heat we've been dealingwith of late. Or the fact that the MLB All-Star game just ended.Oh, wait. We know. It's because it's freaking July andcompletely annoying.

The first one of these crazy promotions to grab our attentionthis year was Toys "R" Us. The retailer is "sizzling hot savingsusually reserved for the holiday season." Get this: It is evendoing a "Cyber Monday" sale on July 26.

We understand the need for retailers to pull out all of thestops in this economy, but can't we just call these things summersales? Does likening it to the holiday season do anything but justannoy people, anyway, and make them feel kind of pushed intogetting their shopping started waaaaay early.

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