Major chains that cater to teens are trying all sorts oftricks to ramp up back-to-school shopping. Target isoffering free transportation to and from colleges. Abercrombie& Fitch is hitting Facebook and brought back its quarterly magazine.

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With all of this competition, analyst Maggie Gilliam of Gilliam& Co. told The Wall Street Journal: "I wouldn't wantto be in the teen apparel business right now."

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Recentlyreleased July sales aren't pointing to a successback-to-school period. Analyst David Bassuck told Reuters thatdiscounts will rule the game again and that: "We're going to have aslow, painful back-to-school season." July sales were only up 2.9%,according to Thomson Reuters. ICSC said they rose2.8%.

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What are your opinions about back to school this year? Willretailers continue deep discounts if they fail to attractconsumers? Or will Madonna save Macy's?

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