Investors are betting that Target Corp. can regain the buzz that once made it one of the most successful retailers in the industry, according to a recent Barron's article. The chain's sales started suffering in 2008, as consumers decided that Walmart was a better price option during the recession.
Observers are especially excited about two initiatives: the roll out of more fresh groceries in its stores and 5% discount program that will debut in the fall. Same-store sales are improving slightly, with a 2% gain in July.
Will these initiatives and others be enough for Target to get back in the spotlight? Or are its sales woes over the last couple of years an inevitable part of a rough economy that will simply make retailers suffer across the board?
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