DALLAS-The Pinnacle Family of Cos., a privately-owned thirdparty manager of multifamily housing, has brought on MichelleBetchner as the firm’s new vice president of performance. She willbe responsible for the advancement of brand marketing, maximizingperformance and client relations, as the company strengthens itscore to compete in a strong multifamily market.

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Betchner comes from a similar job with Phoenix-based AllianceResidential Co. She tells GlobeSt.com that she is excited aboutPinnacle’s vision.

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“From an internal process standpoint, we’re going to continue topush property performance,” she says. “The marketplace is verychallenging. A lot of organizations are downsizing. We’re taking adifferent approach in that we’re expanding in the operationalrealm, to make sure as the market starts to turn, we’re in positionto take advantage of a good market.”

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She says she sees some signs of recovery in certain markets, butisn’t ready to jump for joy yet. “We’re starting to see pullback onconcessions, but there’s not really any rent growth,” Betchnersays. “Other submarkets are just maintaining their status. We’redefinitely also seeing transactions happen, but that’s notnecessarily a sign of recovery. Institutional clients are gettingproperties off books, or owners are disposing to cut losses. Ithink we want the market to change so much that we’re starting toforce it a little.”

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Pinnacle’s portfolio is valued at $22 billion. The portfolioincludes more than 185,000 residential units and 15 million squarefeet of assets.

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