SACRAMENTO-Irvine, CA-based the Hoffman Co., is expanding itsreach into Northern and Central California with the opening of anew office in Sacramento. The company has hired land acquisitionspecialist David Capel to handle residential land deals for thecompany in Sacramento, the San Francisco Bay area, the CentralValley and along the Central Coast. Along with partner CameronFowler, their experience and success in the industry will addsignificantly to the company’s reach, according to a preparedstatement.

“Dave is a great asset for us. His deep knowledge and experiencein the Northern California market allows us to expand our presencethere in a way that falls in nicely with our tradition of superiorbrokerage service,” says Norm Scheel, principal of the Hoffman Co.“The Northern California market is ripe with opportunity, and Daveis just the guy to make it happen for us.”

Prior to joining Hoffman, Capel was director of acquisitions atGreenrock Holdings LLC in El Dorado Hills, CA, where he oversawdevelopment opportunities for the company in Northern Californiaand Nevada. Previous posts included director for Laing SequoiaNocal Partners in Modesto, CA; vice president of land resources forMorrison Homes in Modesto; and account executive for the MeyersGroup in Sacramento.

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Natalie Dolce

Natalie Dolce, editor-in-chief of and GlobeSt. Real Estate Forum, is responsible for working with editorial staff, freelancers and senior management to help plan the overarching vision that encompasses, including short-term and long-term goals for the website, how content integrates through the company’s other product lines and the overall quality of content. Previously she served as national executive editor and editor of the West Coast region for and Real Estate Forum, and was responsible for coverage of news and information pertaining to that vital real estate region. Prior to moving out to the Southern California office, she was Northeast bureau chief, covering New York City for Her background includes a stint at InStyle Magazine, and as managing editor with New York Press, an alternative weekly New York City paper. In her career, she has also covered a variety of beats for M magazine, Arthur Frommer's Budget Travel,, and Co-Ed magazine. Dolce has also freelanced for a number of publications, including and Museums New York magazine.