If Burger King was flying under peoples' radars for a while,that has certainly changed.
A private-equity firm named 3G Capitalis buying out the burger chain for $3.3 billion. Thecompany is launching a more upscale concept called the Whopper Bar thatsells more of a high-end product, offers pizza-sized burgers andwill sell alcoholic beverages. Finally, management just announcedit will overhaul and expand its breakfast menu.
But will any of these developments be enough for Burger King totake on McDonald's, its bigger and badder rival?
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