NEW YORK CITY-New Yorkers who lean toward the great outdoors will have a new option for equipment and apparel as national sporting goods retailer REI opens its first store in the city. The 39,000-square-foot space at the landmarked Puck Building, owned by the Kushner Cos., is slated for a fall 2011 opening. It will also be REI’s first store in New York State since a New Rochelle location closed in 2000 as well as its third in the metro area; the nearest current site is some 25 miles west of the city in East Hanover, NJ, with a Norwalk, CT store scheduled to open next month.

The three-level store includes 14,000 square feet of ground-floor space and 25,000 square feet of below-grade space in the 125-year-old mixed-use property at 295 Lafayette St. in Manhattan’s Soho neighborhood. Along with gear and apparel for activities ranging from camping to snow sports, it will also house bicycle services on two levels, including a quick-repair concierge and a full-service shop.

In a release, REI president and CEO Sally Jewell says the company is “delighted to find such a wonderful location to serve our thousands of Manhattan customers who have been shopping with us for years.” The Puck Building, so named for the 19th-century magazine once headquartered there, will not be REI’s first store in an historic structure; for example, its flagship store is housed in the circa-1901 Denver Tramway building.

Susan Kurland of CB Richard Ellis represented REI in the long-term leasing transaction while Lori Shabtai of Winick Realty and Kushner’s Ira Bloom represented the landlord. Deal terms were not disclosed; Bloom says in a release that 5,000 square feet of ground-floor retail space at the Puck Building remain available, and the top three floors of office space will become available next April.

Farther west in Lower Manhattan, the Rudin family announced on Wednesday that it had signed a subsidiary of Dentsu Holdings USA to a full floor of 48,993 square feet at another landmarked property, the one-time AT&T Long Lines Building at 32 Ave. of the Americas. Dentsu unit Innovation Interactive LLC expects to relocate from 28 W. 23rd St. by year’s end; the lease is for 10 years.

The floor leased by Dentsu is part of a block of space AT&T once occupied at the 1.2-million-square-foot office tower, of which about 100,000 square feet is still available. Robert Steinman of Rudin Management Co. represented the property’s ownership, while Newmark Knight Frank’s E.N. Cutler IV represented Dentsu. A holding company for advertising services firms, Dentsu has another subsidiary also located at 32 Sixth Ave.