KANSAS CITY, MO-AMC Entertainment Inc., based here, wants toexpand the dine-in movie concept throughout California andWashington, but recently decided to outsource the expansion. Thefirm has hired the Jones Lang LaSalle Corporate Retail Solutions tochoose new AMC sites in the two states.

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The JLL team will work closely together with AMC executives inchoosing existing properties to retrofit, or new sites on which tobuild new theaters, says Craig Killman , SVP with the retailsolutions group. He has some background with the theater owner,having worked in the AMC real estate division for four years.

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He tells GlobeSt.com that AMC wants to introduce two newconcepts to moviegoers. One concept is called Fork and Screen, nowbeing tested in Kansas City, MO and New York City. At this newtheater, customers sit in seats more like a restaurant, andneighborhood fare is served with a full bar. Also being tried isCinema Suites, where moviegoers can watch a film while sitting in aleather recliner while also enjoying light fare.

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“A lot of other theaters have tried food, but AMC hired some toprestaurant executives, and they do the food really well,” Killmansays. Three of the theaters are open, with another eight underconstruction.

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Killman says JLL will help AMC bring this concept out West.“We’ll be converting some of the existing theaters, and will buildnew where there’s a gap. There’ll probably be a requirement ofabout 30,000 to 55,000 square feet. We’d consider properties suchas old Mervyn’s or Circuit City box sites, but the area has to becompelling. Just because the site is dead doesn’t mean we’d go inthere,” he says. The movie chain, which has about 380 theaters infive countries, is also outsourcing this activity with real estatefirms in other states.

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Expanded food options, luxury and even the 3-D craze are trendsthat are here to stay with the movie-going public, Killman says.“Every theater that gets built will have 3-D, will have a foodcomponent with a bigger, more expanded concession than before, suchas various popcorn styles, or an ice cream bar similar to aColdStone offering,” he says.

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