CHICAGO-General Growth Properties has hired Beth Harris as the company's new director of field marketing. Harris has experience owning and operating over 200 regional shopping centers across 43 states in the US.
Her duties as General Growth's new director will mainly be using direct marketing efforts to increase the revenue of shopping malls across Southern California. Additionally, she will be involved in creating strategic business plans that integrate multi-media marketing and advertising efforts. For the full story, go to San Fernando Valley Business Journal.
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