CHICAGO-General Growth Properties has hired Beth Harris as thecompany's new director of field marketing. Harris has experienceowning and operating over 200 regional shopping centers across 43states in the US.
Her duties as General Growth's new director will mainly be usingdirect marketing efforts to increase the revenue of shopping mallsacross Southern California. Additionally, she will be involved increating strategic business plans that integrate multi-mediamarketing and advertising efforts. For the full story, goto San Fernando Valley BusinessJournal.
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