JACKSONVILLE, FL-Black Diamond Performance Reporting, a Jacksonville-based provider of Web-based, outsourced portfolio management and reporting platforms, inked a five-year lease for a new headquarters space at Deerwood South business park. The 20,540-square-foot office space makes room for Black Diamond to expand its current headquarters and continue growing.

Flagler’s Senior Director of Leasing, Ross Carrier, represented Deerwood South in the transaction. Flagler owns and operates Deerwood South. Lou Nutter, senior vice president of CB Richard Ellis, represented the tenant. Nutter does not comment on lease deals, but Black Diamond CEO Reed Colley explained the company’s mindset.

“We were in need of a new headquarters that could better accommodate our current size, maximize efficiencies, and allow for continued expansion in the very near future,” Colley says. “Flagler’s Deerwood South office park is a great fit for our needs in a first-class corporate setting that offers convenient access for our employees and clients.”

The lease will relocate Black Diamond from its current location on Sutton Park Drive South off Hodges Boulevard to 10151 Deerwood Park Blvd. in Building 200 of Deerwood South. Black Diamond also has offices in New York, San Francisco, Philadelphia, Denver and Dallas.

“Black Diamond joins a growing list of corporate businesses relocating to the Southside area as it provides an accessible, convenient location to the city’s major business centers and roadways, as well as area amenities,” says Flagler Executive Vice President of Development Keith Tickell. Black Diamond marks Flagler’s third major lease signed at Deerwood South in 2010. The other two leases include Adecco Group North America and Fortegra Financial, both of which located from downtown Jacksonville to the Southside area.

Flagler owns and operates 100 buildings totaling 12 million square feet. Deerfield Park South is located at the intersection of Southside Boulevard and J. Turner Butler Boulevard with easy access to Interstate 95 and other major roadways, as well as the neighboring St. Johns Town Center. Flagler CEO Jose Hevia tells GlobeSt.com that the business park master planning strategy is one key to the company’s success in a down market.

“That is the keystone of our operating properties and is critical to our operations because it fuels our organic growth and becomes a source of income,” Hevia says. “We’ve entitled our parks so that as they mature there is an opportunity to monetize components of the land that are not part of our core. We can decide to sell our rights to a third-party developer to add amenities, like hotels or restaurants, when it makes sense.”

Instant Insights /

Black Diamond Inks 20,000-SF Lease in Jax

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