LAS VEGAS-iStar Financial has hired the Mark Co. to market the372-unit Panorama Tower North condominium here at 4471 Dean MartinDr. With only 70 units sold , the San Francisco-based turnaroundfirm is working on a plan to gain owners.

The 45-story tower was opened in November 2008 by HallierProperties, and is the third condo tower in the Panorama complex.The unit prices range from $265,900 to more than $5 million. Plansfor a fourth tower with 44 floors is on hold.

This building is Mark Co.’s first foray into the Las Vegasmarket. The company has had success with marketing the Infinity,Fairmont Heritage Place and Ghirardelli Square in San Francisco,the Evo in Las Angeles and the Spire in Denver.

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