LAS VEGAS-iStar Financial has hired the Mark Co. to market the 372-unit Panorama Tower North condominium here at 4471 Dean Martin Dr. With only 70 units sold , the San Francisco-based turnaround firm is working on a plan to gain owners.

The 45-story tower was opened in November 2008 by Hallier Properties, and is the third condo tower in the Panorama complex. The unit prices range from $265,900 to more than $5 million. Plans for a fourth tower with 44 floors is on hold.

This building is Mark Co.’s first foray into the Las Vegas market. The company has had success with marketing the Infinity, Fairmont Heritage Place and Ghirardelli Square in San Francisco, the Evo in Las Angeles and the Spire in Denver.

Alan Mark, founder and president of the self-named firm, tells GlobeSt.com that his new team on the site has written up 14 offers in a short time. “The tower is close to the strip and the City Center complex,” he says. “People are realizing that rates are low. It’s easy to see how values have changed in Las Vegas. We get a lot of people from Los Angeles, but another half of the clientele comes from all over, who want to have a second home with this lifestyle.”

He says while the rest of the world may see a lot of inventory when looking at the city, Mark says this building should stand out. “A lot of the lower-priced condos are cash only, with financing needed for our price point. We are the most affordable building that is able to offer financing,” Mark says.