NEW YORK CITY-The Hudson Square district is arguably best knownas a magnet for advertising, media, architectural and design firmsboth larger and smaller. As a case in point, Jack Resnick &Sons earlier this month announced that its 375,000-square-foot 250Hudson St. is nearing 100% occupancy, thanks to a pair ofexpansions by Gluckman Mayner Architects and the InternationalGroup of Cos., among the world’s largest advertising and marketingservices companies.

Landlords such as Resnick and Trinity Real Estate have beenattracting tenants like these since the 1980s, when the ownersbegan converting massive, disused printing facilities intohigh-quality office space. In an interview with GlobeSt.com thispast spring, Ellen Baer, president of the Hudson Square Connection,called the neighborhood “the creative center of Manhattan.”

Yet as the current year draws to a close, the Connection, abusiness improvement district launched in July 2009, looks back onthe past 12 months as a time of achievement in establishing thearea as a full-blown neighborhood. “We spent 2010 focusing onimmediate, easily achieved changes to the district that will leadto larger improvements down the road,” Baer says in a release. “Theneighborhood programming and traffic management improvements madethus far, combined with the relationships and connections we’veformed this past year have put Hudson Square on the map whilesetting the stage for 2011.”

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Paul Bubny

Paul Bubny is managing editor of Real Estate Forum and GlobeSt.com. He has been reporting on business since 1988 and on commercial real estate since 2007. He is based at ALM Real Estate Media Group's offices in New York City.