SANTA MONICA, CA-Industry veteran Scott P. Lifschultz has formed a new firm called SPL Realty Partners to represent major retailers, owners and developers throughout Southern California and the US. Lifschultz, a veteran of more than 20 years in the commercial real estate industry, most recently was a senior vice president with Robert K. Futterman & Associates in Santa Monica.

SPL Realty Partners' current clients include CVS/pharmacy, DEAN & Deluca, LandMark Retail Group, Johnny WAS, Casual Male Retail Group and Destination XL. The company is offering tenant representation, strategic planning, site selection, transaction management, owner representation, leasing and marketing, consulting and investment sales.

Lifschultz has completed over 350 lease and sale transactions totaling more than one million square feet with an aggregate value of approximately $1.5 billion. He has consummated transactions with tenants including the Home Depot, J. Crew, Equinox Fitness, the Vitamin Shoppe, HSBC Bank, JP Morgan Chase, Walgreens, Ann Taylor Loft, Elizabeth Arden, Zara and Panera Bread. Among the landlords Lifschultz has represented are Brause Realty, SL Green Realty Corp, Black Equities Group, Levy Affiliated, and Alecta Real Estate Investment.

Lifschultz commented on his new venture: “These are the most exciting, challenging and rewarding times of my career. While we are crawling out of the recession, we are fortunate to represent companies that are poised to take advantage of opportunities and are actually making deals.”

Lifschultz began his career in 1990 as a retail consultant and broker with the Greenberg Group and Garrick-Aug Associates in New York. After in-house positions with Blinds To Go and Blockbuster, he founded the retail division of commercial real estate brokerage firm Chase Commercial in June 2000. New York based GVA Williams purchased the company a few years later and Lifschultz continued to lead the retail division as executive managing director and partner. After relocating to Southern California in 2007, GVA Williams was sold to Colliers International’s parent company FirstService.