NOVATO, CA-Locally based RealFacts and Meyers LLC have formed a partnership to provide information and services to the apartment industry. The firms “will provide a variety of services to meet the growing need for reliable data coupled with a high degree of interpretive data analysis,” according to an announcement.

Jeff Meyers of Meyers LLC commented: “We believe the rental business is the strongest real estate product type today and will continue to strengthen as rental rates appreciate at a rapid rate in 2011 and beyond."

RealFacts founder Sarah Bridge said that her company has continued to expand its footprint through the downturn and now turns to Meyers “to take us to the next level.” Meyers has the experience and a proven track record “having already built and sold the largest home building data company in the US," she said.

The two firms describe their partnership as “a strategic alliance geared to comprehensively examine apartment markets as that sector gains momentum.” Recent increases in demand and occupancy “paint a healthy picture for apartment owners and investors in the next two years,” they said in their announcement. Their goal is to “provide clients with the information necessary to make educated investment decisions,” they said.

The two companies, which combine more than 50 years of experience in analytics and data research, will publish a co-branded monthly newsletter, which will also serve as a land acquisition tool for developers, they said. As a result of the collaboration, the companies will co-host its a multifamily conference later this year.