LAS VEGAS-National retailers are leading the charge in social media, says David Fleming, director of marketing at WS Development, but shopping center owners can help local tenants market. He spoke here at the recent ICSC RECon show with GlobeSt.com's Ian Ritter.
They touched on:
- What tenants are especially strong using social media.
- Ways shopping centers can help out.
- The importance of getting Facebook "likes."
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