LOS ANGELES-“If you are on his team, he would die for you…if you are competing with his team, watch out.” So said George Marcus, co-founder and chairman of Marcus & Millichap Co., of this year RealShare Apartments 2011 Lifetime Achievement Award Winner Keith Guericke of Essex Property Trust Inc. When accepting the award during a networking lunch at the event, that drew more than 1400 attendees, Guericke pointed out that “you don’t get to where you are by yourself…You do it with a team.”
What is important in building a company, according to Guericke? “Pick your partners well. Create a strategy. Modify it as you have successes and failures.” The RealShare Conference Series is produced by ALM's Real Estate Media Group, which also publishes Real Estate Forum and GlobeSt.com.
In an Industry Leaders Panel following the award presentation, moderator Doug Culkin, president of the National Apartment Association, pointed out that “There are some brilliant opportunities out there that we need to look at,” a point that was echoed through the day-long event.
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