LOS ANGELES-“If you are on his team, he would die for you…if you are competing with his team, watch out.” So said George Marcus, co-founder and chairman of Marcus & Millichap Co., of this year RealShare Apartments 2011 Lifetime Achievement Award Winner Keith Guericke of Essex Property Trust Inc. When accepting the award during a networking lunch at the event, that drew more than 1400 attendees, Guericke pointed out that “you don’t get to where you are by yourself…You do it with a team.”

What is important in building a company, according to Guericke? “Pick your partners well. Create a strategy. Modify it as you have successes and failures.” The RealShare Conference Series is produced by ALM's Real Estate Media Group, which also publishes Real Estate Forum and GlobeSt.com.

In an Industry Leaders Panel following the award presentation, moderator Doug Culkin, president of the National Apartment Association, pointed out that “There are some brilliant opportunities out there that we need to look at,” a point that was echoed through the day-long event.

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Natalie Dolce

Natalie Dolce, editor-in-chief of GlobeSt.com and GlobeSt. Real Estate Forum, is responsible for working with editorial staff, freelancers and senior management to help plan the overarching vision that encompasses GlobeSt.com, including short-term and long-term goals for the website, how content integrates through the company’s other product lines and the overall quality of content. Previously she served as national executive editor and editor of the West Coast region for GlobeSt.com and Real Estate Forum, and was responsible for coverage of news and information pertaining to that vital real estate region. Prior to moving out to the Southern California office, she was Northeast bureau chief, covering New York City for GlobeSt.com. Her background includes a stint at InStyle Magazine, and as managing editor with New York Press, an alternative weekly New York City paper. In her career, she has also covered a variety of beats for M magazine, Arthur Frommer's Budget Travel, FashionLedge.com, and Co-Ed magazine. Dolce has also freelanced for a number of publications, including MSNBC.com and Museums New York magazine.