ATLANTA-What’s in a name? Quite a lot if you ask HorstSchulze, CEO of West Places Hotel Group.The luxury hotel management guru just changed thename of his company to Capella Hotel Group andpartnered with a private equity firm to drive rapid growth in 2012and beyond.

West Paces Hotel Group made the name swap to capitalize on thesuccessful luxury brand it has created in Capellahotels. The partnership with StoneleighCapital, meanwhile, gives it an investment ally with anexpertise in hospitality deals—and a new model tohelp hotel owners and developers drive growth.

Schulze tells he’s been passing up opportunities togrow the brand—until now. With the new name and the new capital hecan accept offers to expand the brand that he couldn't before.

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