The market is slowly recuperating. Over the next 12 to 18 months, the road, even with its bumps, will continue to improve. But, to trot out the old saw, the recovery (such as it is), won’t raise all of the boats equally.

Over the next few months, even as shovels again slowly start to break ground, the emphasis is still going to be on the efficiency of the built environment. In fact, even in flush times, an asset that has been fine-tuned to maximize both tenant retention and cost effectiveness is a joy to behold.

The importance of building performance and marketing has been a key issue for our readers, and they have told us so repeatedly . . . in our recent reader survey and in their reaction to recent GlobeSt.com stories. Over the past few weeks, we’ve run a series of articles that focus on various aspects of building management—such as Amy Sorter’ feature on sustainability with Transwestern’s Vicki Hollon Jacqueline’s Hlavenka’s piece on how building managers are stepping up their game.

Shortly, we will be relaunching Better Buildings magazine as a quarterly supplement to Real Estate Forum (watch for it in the February / March issue). I say relaunch because, as those of you in the New York metro area might recall, Better Buildings was, in the ‘80s and ‘90s, the go-to publication for the building management community. (In fact, it was my first time at the helm after joining the Real Estate Media Group when . . . well . . . way back when.)

Clearly, given the feedback of our readers, it’s time has come again, and we will be focusing each issue on best practices for a new generation of managers. For instance, the inaugural issue will treat in depth how to make the most of energy management systems and give you an inside look into the ahead-of-the-curve strategies behind the success of Accenture Tower in Minneapolis.

More than ever, the bottom line is top of mind and a corporate imperative. It is our aim, in every issue of Better Buildings, to provide you with insights to that mission. And as always, we seek and encourage your input.

NOT FOR REPRINT

© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

John Salustri

John Salustri has covered the commercial real estate industry for nearly 25 years. He was the founding editor of GlobeSt.com, and is a four-time recipient of the Excellence in Journalism award from the National Association of Real Estate Editors.