(Save the date: RealShare Apartments comes to the Westin Bonaventure, Los Angeles, October 24.)

LOS ANGELES-Construction has started on a $50-million 125-unit, five-story multifamily project here at the corner of La Cienega Boulevard and Westmount Drive. According to a prepared statement, NMS @ La Cienega is expected to become the new epicenter of luxury rental housing in the area bordering West Hollywood and provide a new option for renters in the neighboring design, entertainment, commercial and retail industries.

“The project also will provide residents with onsite retail, dining and entertainment options along with modern exterior design,” says Jim Andersen, NMS president. About 7,500 square feet of retail is also planned for the street level.

Lush landscaping, several roof gardens and extensive glazing will provide the setting for the one and two-bedroom units planned for the project, Andersen adds.

According to Wade Killefer, design/principal of Killefer Flammang Architects, “In effect, we have sought to make the project a stylish residential enclave in a busy urban area.

The focal point of the design, explains Killefer, is a three-story horizontal plaster element which floats across the La Cienega fa

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