AUSTIN, TX—Misuma Holdings, Los Angeles, has acquired Lincoln Village, a 180,000 square foot shopping center located in the heart of Austin. This transaction fits with Misuma Holdings' business strategy of acquiring underperforming but well-located real estate with a turnaround plan to improve the property.

“Lincoln Village has the ingredients required for a successful real estate repositioning. It is in a prime location at the intersection of Interstate 35 & Highway 290. The shopping center is surrounded by several major developments, in a growing and dynamic community,” said Dean Davidov, partner at Misuma Holdings.

Misuma Holdings has not yet announced the details of its strategy for repositioning Lincoln Village, but stakeholders can expect major changes within the year.

“We are excited to bring new vision and energy to the project including capital improvements, new and complementary tenants, rebranding, highway signage, and potential mixed use elements. We expect the property to be the link between all the urban in-fill projects in central Austin,” said Davidov.

The center in anchored by tenants including Chase Bank, Gold's Gym, the Marchesa Theater, and Men's Warehouse.

Beverly Hills-based Misuma Holdings is a value added developer of commercial real estate specializing in improving and repositioning retail and office properties.  The company has owned and developed over three million square feet of retail centers in Texas.

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David Phillips

David Phillips is a Chicago-based freelance writer and consultant with more than 20 years experience in business and community news. He also has extensive reporting experience in the food manufacturing industry for national trade publications.