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LAS VEGAS-“The tech titans are in many ways trying to disruptevery other company in our economy and are the ones to watch if youare a retailer.” So said Lori Schafer, executiveadvisor of retail at SAS Institute Inc. in Middletown, MA. The“titans” Schafer refers to are Google, Amazon, eBay, Facebook andApple—companies she says are the “internet challengers.” They arethe ones who have been throwing the “initial punches, a counterattack and perhaps more” and are the ones to keep an eye on,” shesaid.
Schafer spoke on a panel titled “Clash of the Titans” at ICSC'sRECon 2013 event. Led by moderator Jeffrey Newman,senior partner and chair of the real estate department ofSills Cummis & Gross PC, the session discussedthe likely future scenarios between the internet and thebrick-and-mortar contestants and how the various participants willseek to enhance and grow their models through a combination ofvirtual and actual physical forays.
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