AUSTIN-During the early part of 2013, Texas' governor Rick Perry dedicated resources toward luring out-of-state businesses into the Lone Star State. To that end, he targeted companies in California and Illinois through a guerilla promotional campaign that touted the Texas advantages of no state income tax, lower cost of living and a pro-business, relaxed regulatory climate.

According to the Associated Press, Perry is moving the message east – more specifically, to New York and Connecticut. The article reports that Perry will launch a five-day trip east beginning June 15 and plans to meet with executives from the gun, pharmaceutical and financial industries.

In conjunction with the visit, a $1 million ad buy has taken place for two 30-second television spots that began running on June 10 and are scheduled for runs on national cable stations. The ads were paid for by a public-private Texas promotional company and feature former Dallas Cowboy Emmitt Smith, filmmaker Robert Rodriguez and other business owners promoting Texas.

For more about Perry's efforts on the East Coast, access the article here.

Instant Insights /

Governor to NY & CT: Come to Texas

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