CHICAGO—American shoppers increasingly look for food optionsbeyond those provided by traditional grocers likeJewel-Osco, Dominick's orKroger's and instead, hunt for stores that canprovide organic or fresher foods. The Opus Groupand the village of Glen Ellyn have made use ofthat craving by bringing in The Fresh Market as ananchor tenant for a new 31,175-square-foot retail center at 285Roosevelt Rd. just west of Lambert.

“There's a niche that they think they can fill,” saysSean Spellman, vice president and general managerof Opus Development Company, L.L.C. The FreshMarket, which Opus will finish in late 2013 and open later in theyear or in early 2014, will occupy 20,300-square-feet in thecenter.

Fresh Market has spread its 131 stores across dozens of statesand will have nine in Illinois following the opening of the GlenEllyn site and one in Lincolnshire, which the company will open onJune 19. Their success in attracting customers has shown up on thebottom line. During the latest fiscal quarter, the company broughtin $366 million of revenue, a 13% increase from the first quarterof 2012.

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Brian J. Rogal

Brian J. Rogal is a Chicago-based freelance writer with years of experience as an investigative reporter and editor, most notably at The Chicago Reporter, where he concentrated on housing issues. He also has written extensively on alternative energy and the payments card industry for national trade publications.