NEW YORK CITY-The importance of due diligence and transparencywhen it comes to non-traded REITs probably can't be overstated, norwas it during a presentation on the future of the REIT market andretail sales at the New York Non-Traded REIT IndustrySymposium on Friday.

Knowing who and what you're dealing with, as well as having openand honest communication between broker/dealers, clients andsponsors, is vital to keeping the niche healthy, said a group ofindustry executives during an Information ManagementConference-sponsored gathering—which was first held 10years ago.

“We don't like surprises,” said Denise Faber,VP and director of research, Advisor Group. “If asponsor's distribution coverage isn't what we expected, if theystart focusing on something other than what they said they would,it's a problem.”

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Rayna Katz

Rayna Katz is a seasoned business journalist whose extensive experience includes coverage of the lodging sector, travel and the culinary space. She was most recently content director for a business-to-business publisher, overseeing four publications. While at Meeting News, a travel trade publication, she received a Best Reporting award for a story on meeting cancellations in New Orleans during Hurricane Katrina.