NEW YORK CITY-Mayor Michael Bloomberg isworking to ensure that New York City remains the media capital ofthe world. Hizzoner announced two media initiatives on Tuesday: thelaunch of Cornell NYC Tech's degree program in Connective Media andthe opening of the Made in NY Media Center by theIndependent Filmmaker Project in DUMBO.

Connective Media is the first degree program to be offered bythe Joan & Irwin Jacobs Technion-Cornell InnovationInstitute at Cornell Tech, a two-year masters degreedesigned to train the entrepreneurial engineers and technologistsneeded in the media sector. Meanwhile, the Made in NY MediaCenter by IFP is an incubator space for storytellers,creative professionals and entrepreneurs across multipledisciplines to collaborate and create new business opportunitiesthrough education, entrepreneurship and content creation. It is theresult of a partnership between the Mayor's Office of Media &Entertainment, the IFP and the New York City Economic DevelopmentCorporation as the latest step to bring innovation to the localmedia, digital and entertainment industries.

“We can't take our position as the world's media capital forgranted, because the way media is produced and consumed is changingdramatically,” says Bloomberg. “Media creators and tech companieshave a lot to gain from a strong, collaborative workingrelationship – and New York City will reap the benefits of thatpartnership in the form of job creation and globalcompetitiveness.”

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Rayna Katz

Rayna Katz is a seasoned business journalist whose extensive experience includes coverage of the lodging sector, travel and the culinary space. She was most recently content director for a business-to-business publisher, overseeing four publications. While at Meeting News, a travel trade publication, she received a Best Reporting award for a story on meeting cancellations in New Orleans during Hurricane Katrina.