ST. LOUIS—The historic neighborhoodof Lafayette Square in St. Louis has a lot goingfor it. Just west of a downtown that has become more active inrecent years, it is also filled with a set of gracious homes thatresidents have renovated over the years. But developersChrisGoodson andJeffreyRandol believe itsresidents also want a place where they can buy fresh and organicfoods. And on January 4, they will open FieldsFoods, afull-service grocery store at 1500 Lafayette Ave. that will bringin homegrown foods from area farmers that practice sustainableagriculture.

The37,000-square-foot store will be the latest chapter in the $120million redevelopment of the former City Hospitalsite which includes Goodson'sdevelopment of The Georgian, a condominium community with 105units; ThePalladium,headquarters for Butler's Pantrycaterer; The PowerPlant, a formerpower plant transformed into an entertainment and recreationcenter; Walgreen's, and The St. Louis FoodHub, a distributorand wholesaler of fresh food, also co-founded by Goodson andRandol.

It's been a challenge for area residents tofind fresh food options,” says Goodson. “Now the community willhave a wide array of choices and many straight from the farmer'sfields directly to our store. It's a very positive partnershipbecause Fields Foods will be supporting both our local farmers andour neighborhoods.”

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Brian J. Rogal

Brian J. Rogal is a Chicago-based freelance writer with years of experience as an investigative reporter and editor, most notably at The Chicago Reporter, where he concentrated on housing issues. He also has written extensively on alternative energy and the payments card industry for national trade publications.