MIAMI—Starwood Capital Group and LeFrak have launched a residential sales campaign for 1 Hotel & Homes South Beach. The project is on track for a 2014 opening.
Located on Collins Avenue between 23rd and 24th Streets, 1 Hotel & Homes South Beach was recently introduced in tandem with the unveiling of the new 1 Hotel brand conceived by Starwood chairman and CEO Barry Sternlicht, founder and former chairman and CEO of Starwood Hotels & Resorts Worldwide and creator of the W Hotels and St. Regis brands. The site was home to The Gansevoort South.
“We will offer a new, improved way of living to eco-conscious residents who will have to sacrifice nothing,” says Sternlicht. “Though completely private, with a separate porte cochere and lobby, 1 owners will have full access and share all the services and amenities of the adjacent 1 Hotel.”
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