ORLANDO—Starwood Hotels & Resorts is bringing its eco-wise Element brand to Orlando. The hotel line, which is built with green practices from the ground up, will debut in Orlando in July 2015 as part of the Orlando Fashion Square Mall redevelopment.

Owned by a joint venture between UP Development, StaySharpe, and LBK Hotel Ventures, Element Orlando North will be the brand's third hotel in Florida, coming on the heels of Element Miami International Airport and Element Miami Doral. Element Orlando North will offer 151 rooms.

Element is the first major hotel brand to mandate that all properties pursue the US Green Building Council's Leadership in Energy and Environmental Design (LEED) certification for high-performance buildings. As Starwood describes it, every aspect of the brand is designed to fuel a life in balance and on the move.

"Element Orlando will offer a fresh new option for travelers seeking to maintain balanced lifestyle when away from home, whether for a few days or a few weeks,” says Brian McGuinness, senior vice president of Specialty Select Brands for Starwood. "Popular among both business and leisure travelers, the Element brand offers guests a bright, energizing environment that's conducive to both work and play and will provide an entirely new extended stay option within proximity of Orlando's world-famous attractions."

Element Orlando North is an eight-story hotel that will tower above the shops and restaurants at the remodeled Orlando Fashion Square Mall on Colonial Drive, which is located about 20 minutes from Universal Orlando Resort and less than 30 minutes from Walt Disney World Resort.

“Starwood's Element brand is experiencing rising demand in Florida and beyond, due to the enthusiasm of travelers who share its passion for modern, sustainable living,” says Allison Reid, senior vice president of North America Development for Starwood. “Offering everything from signature healthful breakfast, complimentary bikes and fast and free wireless, Element Orlando North will undoubtedly emerge as a popular choice for travelers to Orlando.”