NEWPORT BEACH, CA—Locally based homebuilder CityVentures has launched a luxury boutiquedevelopment and homebuildingdivision that will focus on premier land locations in California.Insignia is dedicated to creating “profoundlypersonal residences” focusing on superior architecture, amenitiesand interior design, according to the firm.

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Mark Buckland, CEO of City Ventures, says,“Insignia homeowners have an opportunity to own a highlypersonalized, designer residence within California's most desirablelocales. Every aspect of the home, from gourmet kitchens tocustomized art on the walls, is intended to make a statement aboutthat owner's individual living aspirations and desires.”

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Insignia is currently composed of five California communities:the Ambassador Gardens in Pasadena,Mainhouse in Encinitas, AnsonPointe in Moorpark, Waterhouse inCarlsbad and a future development in Alhambra. Theflagship project—the Ambassador Gardens—opened in Fall 2013 withits first collection of homes: 10 Craftsman-style townhomes andflats called the Bungalows. Prices for the latterbegin in the $1.5 millions. The Ambassador Gardens is scheduled tobegin pre-sales on its second enclave, the Grove,this spring.

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Customization opportunities at each residence begin at theStudio, Insignia's custom design program thatconnects homeowners with the most experienced consultants in theindustry, according to the firm. In working with Insignia'sdirector of design, homeowners have access to current trends andselection of a variety of furnishings, materials, amenities andfeatures on the market. Other special amenities include anoriginal-art program created for each Insignia neighborhood.

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GlobeSt.com was unable to reach Buckland prior to deadline todiscuss whether we can expect other California homebuilders tocreate luxury boutique homebuilding divisions.

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As GlobeSt.com reported earlier this month, locally basedpublic homebuilder William Lyon Homes recentlyacquired an infill portfolio of residential land from CityVentures LLC for an aggregate purchase price ofapproximately $174.5 million. The acquisition includesapproximately 540 lots in eight new home communities located inOrange, Los Angeles and Santa Clara counties. William Lyon believesthese markets represent three of the most land-constrained marketsin the Western US and also demonstrate stronghomebuyer demand.

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Carrie Rossenfeld

Carrie Rossenfeld is a reporter for the San Diego and Orange County markets on GlobeSt.com and a contributor to Real Estate Forum. She was a trade-magazine and newsletter editor in New York City before moving to Southern California to become a freelance writer and editor for magazines, books and websites. Rossenfeld has written extensively on topics including commercial real estate, running a medical practice, intellectual-property licensing and giftware. She has edited books about profiting from real estate and has ghostwritten a book about starting a home-based business.