SAN FRANCISCO—Early yesterday morning, we reported thatEquity Residential's 340 Fremont, the new modernlandmark 40-story tower here in the Rincon Hill district of SanFrancisco, had officially moved dirt. In an update of that story, at thegroundbreaking ceremony, San Francisco Mayor Ed Lee noted that “Weare seeing new housing construction all around us because there isa renewed investor confidence in our City.”

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According to Mayor Lee, “we need to make sure San Franciscoremains a City for everyone.” With that in mind, Lee noted that “Ihave set forth a new goal to complete at least 30,000 new andrehabilitated homes by 2020.” He added that Equity Residential ishelping reach that goal.

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Jim Kelly, first vice president of developmentfor Equity Residential, said that “We brought together a smart andtalented team of local partners, which has resulted in aninnovative approach to a high-rise, urban living environment thatwill be distinctively San Francisco. From the spectacular views; toonsite amenities including a club house, expansive outdoorcourtyards and kitchens, and of course a fitness center featuringhigh-end equipment; to the more unexpected extras such as a loungeand demonstration kitchen; a dog spa; and bike facilities with arepair room. 340 Fremont will clearly offer an unparalleled,for-lease living environment inSOMA.”

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One of those local partners includes San Francisco-basedHandel Architects LLP, the architect of record onboth the exterior and interior design, which also offered someinsight into the design and materials being featured in 340Fremont.

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According to Glenn Rescalvo, partner withHandel Architects, “The architectural designbrings a sense of lightness to the 40-story tower, while maximizingthe views of the Bay, Twin Peaks and the city. The tower isessentially designed in three distinct components, resulting in aslender profile. The west façade features curving glass withvertical fins; creating a distinctive moiré pattern on thebuilding. The center massing of the project is more robust,utilizing a precast concrete system with a weave pattern. The northfacing façade has floor to ceiling glass that's reflective of thewater and sky, allowing for dramatic panoramic views of theBay.”

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Rescalvo adds, “It's important to note that the materials andthe overall palette have been strongly considered alongside thearchitecture. The precast spine which appears to be supporting thewest and north glass facades is in a light tone, which isreflective of many neighboring buildings in the downtown area; theglassier facades have a silvery blue tint which reflects the bluesin the sky and the bay, and the mullions are all silver, yet againan expression of the water's reflection. Upon completion, it'sgoing to be an absolutely spectacular residential landmark tower.”

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Other San Francisco-based team members on 340 Fremont includegeneral contractor Suffolk Construction; andlandscape architect, Cliff Lowe Associates.

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Natalie Dolce

Natalie Dolce, editor-in-chief of GlobeSt.com and GlobeSt. Real Estate Forum, is responsible for working with editorial staff, freelancers and senior management to help plan the overarching vision that encompasses GlobeSt.com, including short-term and long-term goals for the website, how content integrates through the company’s other product lines and the overall quality of content. Previously she served as national executive editor and editor of the West Coast region for GlobeSt.com and Real Estate Forum, and was responsible for coverage of news and information pertaining to that vital real estate region. Prior to moving out to the Southern California office, she was Northeast bureau chief, covering New York City for GlobeSt.com. Her background includes a stint at InStyle Magazine, and as managing editor with New York Press, an alternative weekly New York City paper. In her career, she has also covered a variety of beats for M magazine, Arthur Frommer's Budget Travel, FashionLedge.com, and Co-Ed magazine. Dolce has also freelanced for a number of publications, including MSNBC.com and Museums New York magazine.