NEWARK, NJ–Prudential Financial executivesflew from home base here to El Paso, TX, today to announce plansfor building a business andtechnology services center that will specifically target jobopportunities to military spouses, veterans and theirfamilies.

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“We're delighted to open our new technology and businessoperations center in El Paso,” said Prudential's chairman andCEO John Strangfeld at a news conferenceat El PasoCity Hall.

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Prudential is currently at work on a new $444 million office tower in downtown Newark,which the financial services giant has touted as a commitment tothe city where it was founded almost 150 years ago.

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Prudential will vacate about800,000 square feet in Newark's Gateway Centercomplex when the new complex there is completed later thisyear.

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In El Paso, Prudential executives talked about anothercommitment. “With this new business, Prudential is continuing itscommitment to provide meaningful training and employment toveterans, military service members and their families and peoplefrom diverse backgrounds,” said Strangfeld.

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Texas has the second largest number of veterans (1.6 million)nationally, according to the Department of Veterans Affairs, with48,000 living in metropolitan El Paso. In addition, Fort Bliss,which is located in El Paso, adds over 6,000 veterans per year intothe job market.

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Barbara Koster,Prudential's chief information officer, said that the decision tolocate the center in El Paso was influenced by its “triangle ofbusiness” model of collaboration between military and academicinstitutions and the Borderplex Alliance, a privately fundedeconomic development group that partners with the City of El Pasoand business leaders in the El Paso metro area.

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“This creates a powerful and supportive business environment,”said Koster, who heads the company's veterans initiatives.

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"Texas isn't just competingagainst other states for jobs like the ones Prudential is bringingto our state, we're competing against other nations, and a win forTexas means a win for the United States," said Gov.Rick Perry in a statement."That's why we work hard to maintain our economic climate, builtupon our ongoing commitment to fiscal conservatism and maintaininga world-class workforce.

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The project, which will create 300 jobs, is receiving a $1.15million investment from the Texas EnterpriseFund.

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