NEW YORK CITY—Recently, Realty Mogul, based in Beverly Hills, CA, revealed its $9-million series A round led by VC firm Canaan Partners. On the same day, San Francisco-based RealCrowd announced a $1.6 million Series Seed round from a group of angel investors. Both of these companies operate online deal syndicates: they find deals and syndicate a portion of the equity from their investor pool (aka “users”), in exchange for a portion of the deal economics. Realty Mogul and RealCrowd are just two of the many companies syndicating real estate deals online.

In less than a year, all these platforms combined have syndicated upwards of $50 million (by my estimates). What’s interesting is not the sum (relatively low in real estate terms), but the rapid growth of these startup firms and the validation of their business model. These companies are quickly paving the road for a national non-institutional market for real estate investments. That’s a big deal for everyone, especially for middle market operators, who stand to gain the most from the recent relaxation of advertising rules by the SEC (JOBS Act), as well as from the scalable technologies that make it possible for them to replicate what Realty Mogul and RealCrowd are doing.

Want to continue reading?
Become a Free ALM Digital Reader.

Once you are an ALM digital member, you’ll receive:

  • Unlimited access to GlobeSt and other free ALM publications
  • Access to 15 years of GlobeSt archives
  • Your choice of GlobeSt digital newsletters and over 70 others from popular sister publications
  • 1 free article* every 30 days across the ALM subscription network
  • Exclusive discounts on ALM events and publications

*May exclude premium content
Already have an account?


© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.


Join GlobeSt

Don't miss crucial news and insights you need to make informed commercial real estate decisions. Join now!

  • Free unlimited access to's trusted and independent team of experts who provide commercial real estate owners, investors, developers, brokers and finance professionals with comprehensive coverage, analysis and best practices necessary to innovate and build business.
  • Exclusive discounts on ALM and GlobeSt events.
  • Access to other award-winning ALM websites including and

Already have an account? Sign In Now
Join GlobeSt

Copyright © 2024 ALM Global, LLC. All Rights Reserved.