IRVINE, CA—loanDepot LLC, has launched awholesale lending division, LDWholesale.
The company says it is designed to offer mortgage brokersefficient, high-touch boutique-style service, LDWholesale deliversfast-funding loan products at competitive rates with theconvenience of both an online and direct call experience.
"While market and regulatory conditions are pushing many lendersout of the wholesale market, we see a tremendous opportunity toserve brokers who are interested in a wholesale partner backed bythe power of the loanDepot brand," said loanDepot president andCOO, Dave Norris. "Our expansion into
wholesale strengthens loanDepot's commitment to brokers across thecountry who are working hard to connect home buyers with financingthat best fits their needs.”

Built on proprietary mortgage technology, the LDWholesaleexperience centers around a web portal and loan origination systemoffering mortgage brokers anytime access to the company's fullsuite of loan products in an easy-to-use and intuitive onlineexperience. Through the online LDWholesale
Broker Portal—at any time in their work day—brokers can quicklyfind the loans that best fit their client's needs, competitivelyprice loans, lock during lock hours, submit loan documents througha secure data exchange, and track loan progress.
At launch, LDWholesale will offer a full suite of high qualitycompetitively-priced loan products including Conventional Fixed /ARM, Conventional Hi-Balance Fixed / ARM, HARP DURP-Fixed / ARM,HARP LP Open Access-Fixed, FHA Fixed / ARM, FHA Streamlined, and VAFixed / ARM loans.
Backed by the loanDepot brand and tenured management expertise,LDWholesale broker partners and their clients will benefit from theloanDepot Capital Markets team who provide expert secondary marketexecution and hedging strategies, and pass these efficiencies andsavings back to customers via
competitive pricing.
"There is no segment within the mortgage industry facing greaterchallenges today than mortgage brokers and bankers. We're committedto empowering our partners with the service levels and loanproducts they need and expect from a loanDepot brand business sothey're successful in today's fast changing marketplace" saidJeff Walsh, president of LDWholesale. "We designedthe LDWholesale Broker Portal using feedback from industry partnersthroughout the development process. As a result, we'vecreated a streamlined and efficient experience for mortgage brokersthat'll reduce production times and enhance the flow of informationfrom application to closing."
Walsh, who was promoted to president of loanDepot's wholesaledivision in December 2013, shares early feedbackfrom mortgage brokers about the opening of loanDepot's newLDWholesale division.

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David Phillips

David Phillips is a Chicago-based freelance writer and consultant with more than 20 years experience in business and community news. He also has extensive reporting experience in the food manufacturing industry for national trade publications.