IRVINE, CA—Auction.com has hired TimMorse as CFO and EVP. Morse was formerly CFO and interimCEO of Yahoo! Inc.

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Morse will oversee Auction.com's financial operations and growthstrategies from the company's Silicon Valley office. To facilitatea seamless transition, he is working closely with outgoing CFOBruce Felt, who will depart in June.

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According to Jeff Frieden, Auction.com's CEOand co-founder, “As we position ourselves for a new phase ofgrowth, Tim's expertise and experience with fast-growing technologycompanies are important additions to the Auction.com managementteam. We will rely heavily on his leadership as we expand ourongoing efforts to transform how real estate is bought andsold.”

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Morse comments that his new employer is “a game-changer for boththe real estate industry and e-commerce. Real estate represents thelargest financial transactions that most businesses and individualswill make. It's truly exciting to help make that process more fairand equitable.”

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Morse has helped numerous technology companies—from start-ups toindustry powerhouses—implement strategies that support sustainablegrowth. After leaving Yahoo! in the fall of 2012, he joined onlineadvertising start-up Adap.tv, where he led IPOefforts to near conclusion. Just before going public, thefast-growing tech company was acquired by AOLInc.

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For 15 years, Morse held numerous positions of progressivelygreater financial leadership with the General ElectricCo., driving value-creation initiatives for GECapital, Geo Corporate, GEO Appliances and GEPlastics, and in July 2005 he was named CFO and generalmanager of business development for GE Plastics. He left GE in 2007to become CFO for the Altera Corp., a SanJose-based maker of programmable logic semiconductors.”

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Morse's appointment at Auction.com comes weeks after the firmannounced a $50-million investment from GoogleCapital, part of a strategic partnership that is focusedon expanding Auction.com's share of the global real estate market.As GlobeSt.com reported, at the time president JakeSeid told us, “I think the investment really validates ourvision for using the Internet to transact real estate. We focus onmaking the process more transparent for the buyer, seller andbroker. For Google Capital, their mission is to invest inlate-stage businesses that are fundamentally transforming largemarkets, and we were their bet in real estate.”

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Morse joins in Auction.com's Belmont, CA, office PaulWeiskopf, a veteran Silicon Valley corporate strategist,who was recently named SVP of corporate development, as GlobeSt.comreported in February. For 20 years, Weiskopf hasdesigned corporate strategies, executed mergers and acquisitionsand managed strategic alliances for some of the world's toptechnology companies.

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GlobeSt.com will continue to update this story as moreinformation becomes available.

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Carrie Rossenfeld

Carrie Rossenfeld is a reporter for the San Diego and Orange County markets on GlobeSt.com and a contributor to Real Estate Forum. She was a trade-magazine and newsletter editor in New York City before moving to Southern California to become a freelance writer and editor for magazines, books and websites. Rossenfeld has written extensively on topics including commercial real estate, running a medical practice, intellectual-property licensing and giftware. She has edited books about profiting from real estate and has ghostwritten a book about starting a home-based business.