NEWPORT BEACH, CA—The aesthetics of a retailcenter, including where the property is physically located, alongwith the type of tenants occupying space have become the new focusof lifestyle shopping centers. ChrisFredrick, president, and Ian Furar, managing partner, oflocally based CCP Real Estate Advisors, tell GlobeSt.com that thesetwo factors will determine the success or failure of a retailcenter in today's environment.

“We're in the midst of a retail change,” Fredrick says. “We camethrough the ashes of the downturn in the economy, developers arecoming out of the ground and are doing much more thoughtfulprojects than previously.”

CCP, a commercial real estate brokerage andconsulting firm specializing in hospitality,restaurant and retail properties, has been involved inseveral major Orange County projects recently completed orcurrently under construction, including Pacific City in Huntington Beach, Lido Marina Village here, Mariner'sPoint at PCH & Dover here and Tustin PacificCenter in Tustin. Two things these centers have in commonare the physical environment of the stores and the tenant mix, bothof which aim to draw in the consumer and entertain them while theyare there. This is becoming the new norm for today's new andrenovated shopping centers.