MIAMI—With South Florida's condo market posting a strongrecovery, pricing now runs the gamut. Some luxury developers areraising prices quickly while others are still promoting strongvalue even on new construction.
With One Fifty One at Biscayne, iStar Residential is promisingcondo buyers the best of both worlds. IStar is promoting oceanviewcondo units at below replacement cost. Essentially, the firm istrying to sell condo shoppers on the notion that they would paymore to purchase the same unit if the exact same project were builttoday.
Whether it will work remains to be seen. Let's take a closerlook at iStar Residential's reasoning behind the campaign.
Continue Reading for Free
Register and gain access to:
- Breaking commercial real estate news and analysis, on-site and via our newsletters and custom alerts
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical coverage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
*May exclude premium content
Already have an account?
Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
